Tag Archives: SingLand

5 major upcoming launches

Several new private residential projects could launch in the next six months, revealed Savills Research.

They will be located in the Core Central Region (CCR) and Rest of Central Region (RCR). Notably, there are no major projects planned for the Outside Central Region (OCR) in the near future.

Although no official launch dates have been set, developers are expected to step up their launches ahead of the year-end festive season and school holiday lull period, according to Chia Siew Chuin, Research Head at Colliers International.

She noted that despite the soft market conditions, there is still demand for well-located projects in areas with growth potential. Pricing will also be a determining factor in moving sales.

Here’s a sneak peek at the five upcoming launches – Marine Blue, Pollen & Bleu, Sophia Hills, South Beach Residences and Victoria Park Villas.

1. Marine Blue (RCR)
Developer: CapitaLand
Tenure: Freehold
Location: Marine Parade Road (D15)
Nearest MRT station: Eunos
Estimated no. of units: 124

2. Pollen & Bleu (CCR)
Developer: SingLand
Tenure: 99-year leasehold
Location: Farrer Drive (D10)
Nearest MRT station: Farrer Road
Estimated no. of units: 106

3. Sophia Hills (CCR)
Developer: Hoi Hup Sunway
Tenure: 99-year leasehold
Location: Mount Sophia (D9)
Nearest MRT station: Dhoby Ghaut
Estimated no. of units: 493

4. South Beach Residences (CCR)
Developer: CDL and IOI Corporation
Tenure: 99-year leasehold
Location: Beach Road (D7)
Nearest MRT station: Esplanade
Estimated no. of units: 190

5. Victoria Park Villas (CCR)
Developer: CapitaLand
Tenure: 99-year leasehold
Location: Coronation Road (D10)
Nearest MRT station: Tan Kah Kee (future)
Estimated no. of units: 109


Developers lure buyers with diamonds and sports cars

In a bid to generate sales amidst a sluggish residential market, developers are offering coveted prizes to lucky home buyers, such as diamonds and sports cars, according to media reports.

For example, Qingjian Realty will be giving away one-carat diamonds to 20 valid e-applicants for its Bellewoods Executive Condominium (EC) project. The winners will be chosen randomly on 15 November.

About 1,000 potential buyers have applied for Bellewoods, which comes with 561 units with indicative price ranging from $750 to $820 psf.

“The EC market has many first and second timers, and we felt a diamond would be appropriate – for a fiancee, for example,” said Qingjian Realty’s Head of Sales and Marketing Donald Ng.

At UIC and SingLand’s Mon Jervois, buyers of three-bedders or bigger units in October can purchase Aston Martins at a discounted rate.

So far, 32 percent of the project’s 109 units have been taken up at an average price of $2,059 psf. But about half of its unsold units are three-bedders and above.

Over at Highline Residences by Keppel Land, buyers are entitled to a free three-year ‘lifestyle membership’, which includes biannual complimentary golfing at Ria Bintan Golf Club and two single-trip limousine services per year.

The developer also offered similar incentives for its other projects such as Reflections at Keppel Bay and Caribbean at Keppel Bay.

Experts explained that these promos have become a part of the marketing campaign for new launches. They also rekindle the buyers’ interest in completed projects which may have lost their novelty.

“Usually this comes with the view of trying to protect their price line, and not upsetting [those who bought] during the initial launch phases,” noted Donald Han, Managing Director at Chestertons.

“While earlier buyers might not have benefited from perks, they had the opportunity to handpick units with the best views, or had early bird discounts,” he added.