Tag Archives: Highline Residences

Developers lure buyers with diamonds and sports cars

In a bid to generate sales amidst a sluggish residential market, developers are offering coveted prizes to lucky home buyers, such as diamonds and sports cars, according to media reports.

For example, Qingjian Realty will be giving away one-carat diamonds to 20 valid e-applicants for its Bellewoods Executive Condominium (EC) project. The winners will be chosen randomly on 15 November.

About 1,000 potential buyers have applied for Bellewoods, which comes with 561 units with indicative price ranging from $750 to $820 psf.

“The EC market has many first and second timers, and we felt a diamond would be appropriate – for a fiancee, for example,” said Qingjian Realty’s Head of Sales and Marketing Donald Ng.

At UIC and SingLand’s Mon Jervois, buyers of three-bedders or bigger units in October can purchase Aston Martins at a discounted rate.

So far, 32 percent of the project’s 109 units have been taken up at an average price of $2,059 psf. But about half of its unsold units are three-bedders and above.

Over at Highline Residences by Keppel Land, buyers are entitled to a free three-year ‘lifestyle membership’, which includes biannual complimentary golfing at Ria Bintan Golf Club and two single-trip limousine services per year.

The developer also offered similar incentives for its other projects such as Reflections at Keppel Bay and Caribbean at Keppel Bay.

Experts explained that these promos have become a part of the marketing campaign for new launches. They also rekindle the buyers’ interest in completed projects which may have lost their novelty.

“Usually this comes with the view of trying to protect their price line, and not upsetting [those who bought] during the initial launch phases,” noted Donald Han, Managing Director at Chestertons.

“While earlier buyers might not have benefited from perks, they had the opportunity to handpick units with the best views, or had early bird discounts,” he added.

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4 best-selling condo projects in Sept

Sales of new private homes picked up in September, with property developers selling 648 units last month, 50 percent more than the 432 units sold in the month before, according to URA data released on Wednesday.

New project launches in the month such as Highline Residences and Seventy Saint Patrick’s contributed to the improved sales.

Mohamed Ismail, CEO of real estate agency PropNex said: “Developers will remain focused on moving units by attractively pricing the new projects and September saw some of these projects that are centrally located drawing the attention and interest.

“We predict that home seekers will remain selective for the remainder of the year, with a project’s location and price points as the main drivers of demand,” he added.

Here’s a look at the top four best-selling projects in September – Highline Residences, Seventy Saint Patrick’s, Lakeville and Eight Riversuites.

1. Highline Residences (RCR)
Developer: Keppel Land
Tenure: 99-year leasehold
Nearest MRT station: Tiong Bahru
Median price: $1,848 psf
Sales update: 160 units launched out of an available 500 units. 142 sold last month.

2. Seventy Saint Patrick’s (OCR)
Developer: UOL Group
Tenure: Freehold
Nearest MRT station: Kembangan
Median price: $1,652 psf
Sales update: 140 units launched out of a total 186 units. 110 sold last month.

3. Lakeville (OCR)
Developer: MCL Land
Tenure: 99-year leasehold
Nearest MRT station: Lakeside
Median price: $1,274 psf
Sales update: 350 units launched out of a total 696 units. 42 sold last month.

4. Eight Riversuites (RCR)
Developer: UE Development
Tenure: 99-year leasehold
Nearest MRT station: Boon Keng
Median price: $1,388 psf
Sales update: All 862 units have been launched. 21 sold last month.