Good time to buy luxury property: analysts

With luxury home prices in Singapore continuing to fall, now could be a good time for home buyers to make a big ticket purchase. Here’s what analysts have to say.

According to Alice Tan, Research Head at Knight Frank’s Singapore office, the prime segment of the property market has been significantly affected by the government’s slew of cooling measures.

“The 15 percent Additional Buyer’s Stamp Duty (on top of the 3 percent stamp duty) imposed on foreign home buyers – who form a significant proportion of the luxury home buyers’ market, has led to transactions falling by more than half, and therefore affected prices,” Tan said in a recent interview.

She was quoted saying in a media report that luxury properties located in the Core Central Region (CCR) have seen five consecutive quarters of price declines. And analysts expect prices in this segment to continue dipping in the fourth quarter.

A Colliers International report stated the average capital values of luxury and super-luxury apartments softened for the fourth consecutive quarter in H2 2014. Prices dipped 1.1 percent quarter-on-quarter in Q2 2014 to average $2,639 psf by the end of June 2014.

This may not be good news for property sellers and investors, but for buyers who have been planning to acquire a luxury property, there is now a window of opportunity to purchase a dream home.

Meanwhile, Barclays noted that sales in the CCR surged by 91 percent in July after developers cut prices by as much as 20 percent.

“In particular, The Vermont on Cairnhill managed to clear its remaining 37 units after cutting prices by some 12 percent from $2,400 psf to $2,113 psf. Hallmark Residences, off Bukit Timah Road, sold three units in July and sold 63 percent of its 75 units after bringing down selling prices by 14 to 20 percent from its initial launch price of $2,200 psf,” noted the report.

Aside from the drop in property prices, analysts say there will be more good pickings for long-term rental income, capital downside protection as well as capital gain potential within the CCR.

Sharing his thoughts on areas that property seekers should look at, Thomas Tan, Director of RE/MAX Singapore said, “There are an increasing number of unsold units among the new developer launches, which will continue to put a downward pressure on prices in Q4 2014 and early 2015. But that said, properties in the CCR still remain a good asset class for investors because of its location and prestige that comes with it (especially districts 9 and 10), so even when the market takes a downturn, it is still able to hold its ground.”

But buyers should still do their homework before putting cash down on a property.

“While the falling prices do present a great opportunity for new home buyers, as well as existing home buyers looking to upgrade, or even as a long-term investment, a property purchase is a large investment outlay and buyers should do their own due diligence first before entering the market,” noted Lee Lay Keng, Director and Regional Head (SEA) of Research, DTZ.

Developers lure buyers with diamonds and sports cars

In a bid to generate sales amidst a sluggish residential market, developers are offering coveted prizes to lucky home buyers, such as diamonds and sports cars, according to media reports.

For example, Qingjian Realty will be giving away one-carat diamonds to 20 valid e-applicants for its Bellewoods Executive Condominium (EC) project. The winners will be chosen randomly on 15 November.

About 1,000 potential buyers have applied for Bellewoods, which comes with 561 units with indicative price ranging from $750 to $820 psf.

“The EC market has many first and second timers, and we felt a diamond would be appropriate – for a fiancee, for example,” said Qingjian Realty’s Head of Sales and Marketing Donald Ng.

At UIC and SingLand’s Mon Jervois, buyers of three-bedders or bigger units in October can purchase Aston Martins at a discounted rate.

So far, 32 percent of the project’s 109 units have been taken up at an average price of $2,059 psf. But about half of its unsold units are three-bedders and above.

Over at Highline Residences by Keppel Land, buyers are entitled to a free three-year ‘lifestyle membership’, which includes biannual complimentary golfing at Ria Bintan Golf Club and two single-trip limousine services per year.

The developer also offered similar incentives for its other projects such as Reflections at Keppel Bay and Caribbean at Keppel Bay.

Experts explained that these promos have become a part of the marketing campaign for new launches. They also rekindle the buyers’ interest in completed projects which may have lost their novelty.

“Usually this comes with the view of trying to protect their price line, and not upsetting [those who bought] during the initial launch phases,” noted Donald Han, Managing Director at Chestertons.

“While earlier buyers might not have benefited from perks, they had the opportunity to handpick units with the best views, or had early bird discounts,” he added.