Tag Archives: SOHO

Far East previews SOHO project

Property developer Far East Organization has launched the preview for The Siena, a new SOHO development comprising 54 apartments that range from one- to three-bedroom units.

The Business Times reported that the majority are two-bedder apartments catering to families. A 538 sq ft unit will likely be priced from S$1.28 million or about S$2,380 psf. The Siena is the fifth project to be developed under the Far East SOHO brand.

In a statement, the developer said that The Siena offers a lifestyle concept integrating living, working, leisure and connectivity. Located at Farrer Road and within the Bukit Timah residential enclave, it is close to lush greenery, schools, upmarket homes and dining options.

The Siena also offers easy access to major expressways, proximity to the Botanic Gardens MRT station and Orchard Road shopping belt.

Source : PropGuru – 7 May 2013

Lofty pursuits

Ming Chew mixes business with pleasure by creating a home that doubles as a showcase for her company. By Geoffrey Eu

WHEN the en bloc process finally caught up with her former residence last year and obliged her to move into a new home, Ming Chew decided it was also the perfect opportunity to bring her business into the mix. Ms Chew is the managing director of the APS Group, which distributes a variety of consumer products, so she created a home that doubled as a showcase for her company.

Interior architect Patty Mak had the original marble floors and false ceilings removed, and in their place, came polished concrete walls and floors, exposed ceilings and mood lighting to burn

Since she took over 15 years ago at the helm of the family company – started by her father 60 years ago as an agent for professional camera equipment – Chew has been responsible for diversifying the business, which now includes property management and consumer electronics. Brands represented include Smeg kitchen and GE home appliances, Vintec wine chillers and Nakamichi plasma televisions and sound systems.

‘My interests include cooking, and that’s why I’m into home appliances,’ says Ms Chew, a gregarious and generous, flamboyant and fun-loving individual who has made a career of turning her personal interests into business opportunities. Her company exports similar products to markets in Russia and Central Asia, while her love of travel has also spawned a travel agency. ‘The software must always go with the hardware,’ she says.

She also has a habit of making a point and expressing her views in the form of pithy sayings. To wit: ‘It’s important to travel – travelling a thousand miles is better than reading a million books.’ Her travel company Dorison specialises in adventure destinations like Bhutan. Continue reading