Tag Archives: Hong Leong Holdings

50 projects record poor sales

Despite the encouraging sales at some new launches, more developers are expected to slash their prices due to poor take-up or zero sales for existing projects, according to HSR International Realtors as reported in the media.

The property firm looked at a list of 50 residential projects that sold fewer than half of their units. There are at least eight with sales numbering less than 10 percent, while two have not found any buyer since launching last year.

These are the 48-unit Treasure on Balmoral that was released by Hiap Hoe in January 2013 and Regal Development’s 8-unit Victory Ville cluster-housing project, which was launched last September.

Other projects with poor sales include Ivy Lee Realty’s freehold condo in Devonshire Road. Known as Devonshire 8, the development only sold one of its 30 units at a median price of $2,500 psf.

Likewise, Popular Holdings only moved two units out of 26 at its 8 Raja project at a median price of $1,336 psf, while only seven units out of 91 were taken-up at Hong Leong Holdings’ One Balmoral at a median price of $2,411.

Consequently, the average take-up rate has merely inched up by 2.9 percentage points from 23.6 percent in December 2013.

HSR Research Analysts Tong Kooi Ong and Penny Yaw, said, “We expect more property developers to follow the step taken by CapitaLand to cut prices, especially for slow-moving projects.”

Slashing the price by 15 to 20 percent could be the key to attracting buyers, they said. For example, Sky Habitat sold 106 units after decreasing its prices by 12 to13 percent, from $1,622 to $1,267 psf.

Source : PropertyGuru

Weekend launches draw big crowds

New private residential projects launched over the weekend received healthy interest from potential buyers, according to media reports.

J Gateway in Jurong which is being developed by MCL Land received 1,400 blank cheques as of Saturday, while 1,500 people showed up for the balloting. Overall, 736 of the 738 available condo units were snapped up.

Koh Teck Chuan, Chief Executive Officer of MCL Land, said most buyers had local addresses around Jurong. They were especially drawn to the project due to its proximity to Jurong East MRT station and new amenities planned within the area.

On average, units were going for S$1,480 psf, Koh said. One-bedroom units were selling for about S$1,778 psf which was higher than the expected S$1,650 psf, while four-bedders were priced at S$1,400 psf.

While the psf prices were slightly high, they were worth it due to expected strong rental demand from expats, said buyer Shirlyn Ng.

MCC Land has also relaunched its Forestville EC after it was briefly halted due to unapproved development changes. The first day of sales for the Woodlands project ended with 210 of the 653 units sold as of 5pm.

Meanwhile, Hong Leong Holdings has unveiled One Balmoral in District 10. With prices starting at S$1.5 million, the 91-unit freehold project offers one- to four-bedroom unit types at between 592 to 1,657 sq ft.

Source – PropertyGury – 2 Jul 2013