Tag Archives: Cairnhill Nine

Developers get creative to sell units

To entice home buyers amidst the challenging housing market, developers are resorting to new marketing gimmicks, like holding games where everyone wins a prize, organising trips to Singapore, and launching their projects in other countries, reported The Straits Times.

For instance, Kingsford Development held a ‘Property Tycoon Challenge’ for buyers of Kingsford Hillview Peak in Upper Bukit Timah over the weekend.

Styled after Singapore’s Mandarin version of ‘Who Wants to be a Millionaire’, the top prize at stake is a $250,000 cash rebate. But every contestant will be leaving with at least $5,000 in cash rebates, which will increase if they give the correct answers to the questions in the game. Buyers also have a chance to win an electric scooter and two hoverboards in a separate contest.

Meanwhile, Guangzhou-based Country Garden has teamed up with travel agencies to host Singapore tours for Chinese tourists, in the hope they will purchase units in Forest City, a mega project sited on man-made islands near the Tuas Second Link.

According to its spokesperson, the three-day trip, which includes a drive into Johor Bahru, is mainly for shopping and sightseeing, with expenses to be borne by the visitors.

The developer is also dangling discounts of up to 20 percent for those who purchase early, and pay in cash. “Promotions vary by property type, payment formality and time period,” said the spokesman.

In addition, some developers are launching their new projects in emerging economies to woo affluent buyers there.

For instance, City Developments Limited (CDL) held a property showcase in Jakarta over the weekend for its Gramercy Park project, to be followed next weekend in Surabaya, wherein one tower with 87 units is being offered in the range of $2,800 psf.

The 174-unit project will be unveiled in Singapore soon, and there are also plans to hold similar events in Hong Kong and mainland China, noted a company spokeswoman.

CDL’s move follows CapitaLand’s successful launch of Cairnhill Nine in Indonesia. It rolled out the development in Jakarta in late February before launching it here last month.

The project has found buyers for 193 of its 268 units, with foreign buyers, mostly Indonesians, contributing 50 percent of the sales, added a CapitaLand spokesman.

Advertisements

CapitaLand to launch integrated project in Orchard

CapitaLand will launch an integrated development consisting of residential apartments and serviced residences in the Orchard Road district to the public next month.

At 122 metres tall, it is set to become one of the tallest buildings in the area, and will be directly linked to Paragon via a covered link-bridge.

Located at Cairnhill Road, the 30-storey Cairnhill Nine is the first condominium to launch in the Orchard area in the last three years, and features 268 one, two and four-bedroom apartments and penthouses.

Unit sizes range from 591 sq ft to 3,864 sq ft, with prices starting from $1.35 million for a one-bedder, $2.49 million for a two-bedder, and $3.68 million for a four-bedder. The project’s average price of around $2,500 psf was benchmarked against neighbouring projects.

“Cairnhill Nine is targeted at young professionals, families and foreign buyers who enjoy living amidst the buzz of Singapore’s world-renowned shopping belt,” said Wen Khai Meng, CEO of CapitaLand Singapore.

“We have identified the profiles and lifestyle choices of potential buyers after conducting extensive research on the preferences of those seeking homes in the heart of Orchard Road.”

Last weekend, the property developer held a roadshow in Jakarta targeting Indonesians, as the Orchard area has traditionally been popular with this group of buyers, shared Wen.

Aside from premium finishings, quality fittings and built-in storage systems, the units will also incorporate smart home technologies.

“We will provide our home buyers a smart home starter kit which allows them to remotely control Internet-of-Things (IOT)-enabled home devices such as the air-conditioning system, digital lock with biometric access, and security camera,” noted Wen.

The 99-year leasehold project is close to the Orchard and Somerset MRT stations, as well as shopping malls, established schools and medical facilities. It is expected to be completed at the end of this year.

A VIP preview of Cairnhill Nine will be held at the project’s showflat at Indus Road this Saturday (27 Feb), while viewings by appointment will start next weekend.

Adjoined to Cairnhill Nine is the 20-storey Ascott Orchard Singapore. The serviced residence will feature 220 luxury apartments ranging from studios to two-bedroom units and penthouses. Scheduled to open early next year, the property will offer short- and long-term stays.

CapitaLand’s other integrated development in the vicinity, ION Orchard shopping mall and The Orchard Residences condominium, was completed in phases from 2009. During the launch of the first phase, 98 of the 175 residential units were sold for an average of $3,213 psf.