Tag Archives: Boulevard Vue

Far East launches condo with Ferrari design

Property developer Far East Organization yesterday launched a new ultra-luxury condominium development under its Inessence brand, releasing 30 of the 104 available units with prices starting from S$2.3 million.


Located at 1 Leonie Hill, Ferra is the first residential project in Asia to be conceptualised by Italian designer Paolo Pininfarina. It features a facade that closely resembles the signature supercars that he created. For instance, the balconies are designed to resemble the perforations in a Ferrari’s grilles.

“One of the trademarks of homes under our Inessence brand, is the signature design. Pininfarina’s unique design experience with luxury cars, products and interiors is brought to the fore in Ferra, with elements of the elegant silhouettes found in his designs integrated into a residential building,” said Chia Boon Kuah, Chief Operating Officer for Property Sales at Far East.

The 22-storey development is within proximity to Orchard Road and a short drive from prime areas such as the CBD and Marina Bay Sands.

“Ferra, like all our Inessence residences, fulfils the four brand attributes with Pininfarina’s exclusive design, the desirable District 9 address, configurable living space, and thoughtful design and services for home buyers. We believe that Ferra offers a strong proposition that will appeal to our target market,” added Chia.

Inessence was launched in 2010. Other projects under the brand include Boulevard Vue, Skyline@Orchard Boulevard and Alba.

Source : PropertyGury – 2 May 2013

Market for luxury homes muted

The luxury residential property sector should be performing quite consistently this year but luxury residential property prices look unlikely to climb to pre-crisis levels anytime soon, according to market-watchers.

“Current prices for luxury residential property prices per square feet (psf) are in the S$2,500 to S$4,500 range,” said Mr Liang Thow Ming, executive director and head of residential services at Credo Property Services. “This is still some way off the record high of S$5,000 psf registered in 2007.”

Mr Liang’s pick for the star performer this year would be the mid-market segment, where he expects “a higher percentage increase in overall prices”.

He feels that the demand for luxury residential property – “which is more dependent on foreign buyers than any other segment” – is “unlikely to pick up substantially due to the geo-political situation in the world”.

Another reason could be the fact that en bloc sellers are “setting certain high expectations” in terms of prices, he said, adding that land supply for luxury residential developments in the Core Central Region (CCR) is very much dependent on collective sales.

Higher asking prices and the limited supply of land could put a damper on the number of luxury developments to be rolled out.

Similarly, market-watchers like UOB KayHian’s Mr Vikrant Pandey are not bullish, despite the shift in buying interest toward the CCR and the Rest of Central Region (RCR) for last month, as indicated by figures from the Urban Redevelopment Authority (URA).

The latter’s flash estimates showed that private home sales last month increased 25 per cent to 1,386.

Mr Pandey explains that the surge last month could be a temporary one – “a result of pent-up demand from February as buyers had held back on their property purchases due to the Chinese New Year”.

“While the month-on-month sales have picked up, the year-on-year volumes remain weak, indicating that measures are slowly but steadily taking effect,” he added.

“Market sentiment is cautious,” said Mr Danny Low, chief operating officer and executive director of Heeton Holdings. Heeton, along with KSH Holdings and TEE International, last week launched The Boutiq, a luxury residential development on the site of the former Mitre Hotel at Kiliney Road.

To date, The Boutiq has sold 39 units of the 52 units launched in Phase One at an average price of S$2,350 psf – a result that Mr Low said met expectations.

He added that he “hopes the European and United States markets will recover in speed, so that investors will come back”.

Goldman Sachs is slightly more optimistic about the luxury sector. In a recent research note on the Singapore property sector, analysts Paul Lian and June Zhu wrote: “Luxury is seeing renewed interest, mainly from foreign buyers.”

“16 units (versus only one unit in February) were sold above S$3,000 psf,” it said. “Of note, one unit at Scotts Square was sold at S$4,334 psf and one unit at Boulevard Vue fetched S$4,308 psf.”

Other luxury residential developments to be launched this year include Heeton’s iLiv@Grange and City Development’s Jean Nouvel Residences at Anderson Road, and Buckley 9 & 11.

Source : Today – 25 Apr 2011