Serangoon project’s units sized according to buyers’ needs
Hong Leong Holdings, which recently won a site along Serangoon Avenue 3 in a hotly contested government tender, says that it will build a one-of-a-kind project on the site with more than 400 units.
The developer is now finalising the project but says that it will be ‘cutting edge’ in design and concept. It will also feature units sized according to the needs of buyers, said Hong Leong Holdings executive Quek Kon Hui.
Hong Leong won the 99-year leasehold site this month in a tender by the Urban Redevelopment Authority. It put in the top bid of $221 million or $529 per sq ft of gross floor area.
Addressing concerns over ’shoebox’ units, Mr Quek said that Hong Leong will give value without compromising on functional living space.
The project is expected to be launched the first half of next year.
Separately, sales at the 175-unit Lincoln Suites in Khiang Guan Avenue, which was soft-launched last week, have been brisk, the companies developing the project said yesterday. Continue reading
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