Category Archives: CEA

New guides for real estate industry

New rules will be implemented for the real estate industry.

From 1 June 2013, the practice of collecting “blank” cheques from property buyers will come with tighter safeguards.

The practice is often used to book private properties before they are launched.

Property agents will no longer be allowed to collect cheques unless there is a request in writing from the developer directly to the agent.

Any issued cheques must be crossed and made out in the name of a payee, like the developer or the project account. It should also come with an authorisation letter setting out clear terms to safeguard the buyer’s interests.

Many industry players say the practice of collecting cheques, including “blank” ones, in the private property market have many grey areas and differing perceptions.

With tighter controls kicking in, many say it will reduce impulse buying.

Lim Yong Hock, senior vice president at PropNex Realty, said: “It will help consumers make more informed decisions, rather than writing cheques impulsively without knowing the price of the property. It’s a positive change for buyers.”

Steven Tan, managing director of property firm OrangeTee, said buyers who give blank cheques to agents often do not have full understanding of the development.

“It’s often an impulse purchase,” he said.

With the new guidelines, he believes developers will provide more information to buyers, like the concept, floor plans and even the price range, before buyers have to make any decision.

The tighter controls are part of a slew of new rules for the industry.

Issued by the Council for Estate Agencies (CEA) in a professional service manual, the guidelines also require property agents to be extra careful when working with vulnerable consumers, like those who are financially unstable or illiterate.

CEA said it is the first time property agents have a manual that guides them in detail from the start to finish of a transaction.

Chan Mun Kit, director of regulatory control at CEA, said: “Even for those already in the industry, it helps to highlight to them certain practices perhaps they can do more professionally, and certain things they should not be doing anymore.”

If the guidelines are flouted, property agents can be fined up to S$75,000, and have their licenses suspended or revoked.

Speaking at a consumer seminar on Saturday, Acting Minister for Manpower Tan Chuan-Jin said the real estate service is not just about closing the deal.

He said: “I think it’s important for us, those of us who’re in the real estate business, to think about not just closing the deal, but I think to remember that the people we’re servicing and helping, are making a very big step. For many of them who are homeowners, it’s not just buying a physical property; it’s buying a place where they’re trying to build a home.

“The onus is on those who are in the industry, who understand the landscape better, to advise individuals to understand what it means, to invest, how much loan to take and so on, rather than think about how much commission you might get with a bigger deal done. That’s values in action. That’s something we appeal to everyone who’s involved in the industry to spare a thought, not only from a professional standpoint but from a values standpoint to think about their responsibility to the people around them.”

The consumer seminar is part of an effort to educate the public on their responsibilities as well. Those in the industry say there is often a mismatch of expectations between the consumer and the property agent on what their respective duties are.

In tandem, authorities have also launched a brochure to help consumers out.

Lim Biow Chuan, president of Consumers Association of Singapore, said: “Reading this consumer guide gives you some background knowledge, some basic knowledge so that if you transact with someone else you don’t go in blind.”

With regulation only able to go so far, authorities are also urging consumers to do their part.

Source : CNA – 27 Apr 2013

CEA “aware” of under-the-radar property sales

More than two years after the formation of the Council for Estate Agencies (CEA) with the aim of regulating the buying and selling of property in the city state, a number of unlicensed real estate agents are continuing to sell overseas property to local buyers in direct breach of current laws.

By doing so they are risking fines, imprisonment or both – and the CEA is aware and watching.

PropertyGuru understands that low-profile events take place each week where ‘experts’ – usually in the guise of a market update presentation, or through an information session about how to make money from property investing which then turns in a sale pitch.

Several buyers who contacted PropertyGuru after attending one of the sessions felt they were pressed into buying something they neither wanted nor knew enough about. They are now seeking legal redress.

These ‘property sales’ events are very much under the radar. You will not see them being promoted in the mass media. Attendees are normally invited to attend by SMS, generally with their details having been passed on by someone known to them who will benefit from a referral fee if a sale is made.

Although the number of such events in Singapore is still small, it’s certainly on the rise.

When contacted by PropertyGuru, CEA’s Deputy Director (Licensing) Mr Yeap Soon Teck, said: “The Council for Estate Agencies (CEA) is aware that some foreign estate agents and salespersons are conducting estate agency work in Singapore without licence or registration, and is currently investigating some cases.”

“CEA takes a serious view of foreign estate agents and salespersons who come to Singapore to conduct estate agency work, without being licensed or registered by CEA. Under the Estate Agents Act and Regulations, only estate agents licensed by and salespersons registered with CEA are allowed to conduct estate agency work in Singapore. Foreign estate agents who conduct estate agency work in Singapore without a licence or registration may be fined or imprisoned, or both.”

“Estate agents who are not licensed to carry out estate agency work in Singapore may instead tie up with licensed estate agents when marketing overseas property developments in Singapore. Overseas developers may also choose to sell their overseas properties in Singapore through their own staff. Such transactions which do not involve estate agents are direct sales from the developers and therefore not regulated by CEA.”

“When marketing property, estate agents and salespersons have to comply with the Estate Agents Act and its Regulations, such as the Code of Ethics and Professional Client Care and the Practice Guidelines on Ethical Advertising. Some requirements are that they must provide accurate information on the property, and state the basis and source of data in their marketing information.”

He added: “The CEA will not hesitate to take disciplinary action against any estate agent or salesperson for such infringement.”

Source : PropGuru – 24 Apr 2013