Nurturing ethical estate agents

I REFER to the Institute of Estate Agents’ letter last Saturday, ‘New rules for estate agents: Ethics just as important’.

Singapore Accredited Estate Agencies agrees that ethics is key to the real estate agency profession which has been rife with complaints of errant agents and doubtful practices. At the same time, it is our belief that ethical conduct is developed fundamentally through the estate agent’s education. Right behaviour stems from right learning in the concepts of law, marketing, salesmanship, government regulations and general real estate matters.

Even ethics can be taught as a code of professional conduct and modelled by sterling examples of ethically competent estate agents who have imbibed sound values and are financially successful.

We support the proposed regulatory framework in that every estate agent will have to pass an industry entrance examination before he can be accredited to practise. Estate agents also have to stay relevant on the job by compulsory continuing professional development courses. This is recognition that sound estate agent education will produce competence and desirable professional conduct.

Dr Tan Tee Khoon
Chief Executive Officer
Singapore Accredited Estate Agencies

Source : Straits Times – 3 Nov 2009


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