Property developer Far East Organization is banking on local culture to grow its new hospitality brand.
Under its new concept, Village Hotels & Residences, it aims to provide guests with a taste of the local culture in the surrounding community.
And Far East is hoping to add 15 new overseas properties under the brand in the next five years, in markets such as China, Indonesia, Malaysia and Vietnam.
An experience that draws on the culture of the local community – that is what Far East aims to offer guests at its Village Hotels & Residences.
For example, guests at the Albert Court Village Hotel will be able to learn more about Little India through guided tours or dining options.
It is one of three hotels, along with four residences in Singapore, that have been selected by Far East to spearhead its new hospitality branding.
The other two hotels are Changi Village Hotel, and the Golden Landmark Hotel which will be renamed to Landmark Village Hotel. Continue reading
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