Universal Studios aims to draw 4.5m visitors; 20 rides to open next year
AT around S$70 per entry to Universal Studios Singapore (USS), Genting Singapore, which invested more than S$1 billion in the theme park could reap around S$315 million a year in ticket sales alone.
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Speaking at a news conference yesterday, Douglas Trueblood, general manager (sales & marketing) for Universal Parks and Resorts, said the target is to attract 4.5 million visitors a year to the theme park at Resorts World at Sentosa (RWS), which is owned by Genting Singapore.
Assuming USS sells 4.5 million tickets at S$70 apiece, ticket sales could hit S$315 million.
Mr Trueblood did not reveal ticket prices, but Genting Singapore chairman and CEO Lim Kok Thay has said they will be lower than those at other Universal Studios theme parks.
Earlier estimates by analysts put the entry price at around S$80, compared with about US$70 in the US and 5,800 yen in Japan.
Analysts at Morgan Stanley Research (Asia-Pacific) expect entry prices to USS to be even lower at around S$70. Continue reading
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