Tag Archives: The Promont

Top-line oven to warm home buyers’ hearts

Posted on 31 Oct 2009 | Comments Off on Top-line oven to warm home buyers’ hearts

More property developers are throwing in branded ovens and other luxury fittings to draw homemakers

A MIELE oven can do more than bake a cake these days – it might just help whip up a home sale. More developers are including branded appliances in apartments to impress home seekers, and some have certainly stopped to gawk at the gadgetry.

PRICE MATTERS
Despite the inclusion of branded appliances in units, some buyers would still care more about the prices of the homes

But will all house hunters bite? Anecdotal evidence suggests that some would still care more about the prices of the homes, especially if they were never fans of the brands to begin with.

‘The inclusion of branded appliances has both its good and bad points,’ said Chesterton Suntec International research and consultancy director Colin Tan.

‘If the developer knows his target market well, it is a plus… It is a negative if the buyer does not recognise the brand or appreciate it.’

Developers of mid to high-end units have used premium furnishings to boost their projects’ image for some time, but the trend gathered more steam some two years ago when markets boomed.

Rich consumers searched for new ways to spend, and steel fridges and dishwashers quickly became the new status symbols. Continue reading →

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Posted in Developers, New Launches, Property Market / Real Estate

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Keppel Land’s net profit surges by 70%

Posted on 22 Oct 2009 | Comments Off on Keppel Land’s net profit surges by 70%

Third-quarter gain rises to $78.5m as projects generate higher revenue

THE feel-good factor igniting the residential property market – and starting to take hold in the commercial sector – had a dramatic effect on Keppel Land’s bottom line in the third quarter.

Profit and turnover both soared, as buyers flocked to condominium launches across the island, while sales overseas were also buoyant.

‘The low interest rate environment and greater optimism about the economy and job market have continued to improve the market sentiments driving the housing market,’ the group said in a statement yesterday, as it released its numbers for the three months ended Sept 30.

It said net profit in the third quarter rose by 70 per cent to $78.5 million, from $46.2 million in the same period last year, due to higher revenue from projects and greater contributions from associated companies. Continue reading →

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