Tag Archives: Singapore Property Market

Top-line oven to warm home buyers’ hearts

Posted on 31 Oct 2009 | Comments Off on Top-line oven to warm home buyers’ hearts

More property developers are throwing in branded ovens and other luxury fittings to draw homemakers

A MIELE oven can do more than bake a cake these days – it might just help whip up a home sale. More developers are including branded appliances in apartments to impress home seekers, and some have certainly stopped to gawk at the gadgetry.

PRICE MATTERS
Despite the inclusion of branded appliances in units, some buyers would still care more about the prices of the homes

But will all house hunters bite? Anecdotal evidence suggests that some would still care more about the prices of the homes, especially if they were never fans of the brands to begin with.

‘The inclusion of branded appliances has both its good and bad points,’ said Chesterton Suntec International research and consultancy director Colin Tan.

‘If the developer knows his target market well, it is a plus… It is a negative if the buyer does not recognise the brand or appreciate it.’

Developers of mid to high-end units have used premium furnishings to boost their projects’ image for some time, but the trend gathered more steam some two years ago when markets boomed.

Rich consumers searched for new ways to spend, and steel fridges and dishwashers quickly became the new status symbols. Continue reading →

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Posted in Developers, New Launches, Property Market / Real Estate

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October home sales slow down

Posted on 31 Oct 2009 | Comments Off on October home sales slow down

OCTOBER appears to have been a much quieter month in the private property market than recent months.

Just over 350 private homes were sold in the first nine days of the month – the only solid figures available so far.

Property consultants say the pace of buying did not appear to have picked up for the rest of the month. They say the market seems to be pausing for breath as buyers resist higher prices.

Savills Singapore said caveats lodged from Oct 1 to 9 – the only available October caveats – show 355 residential units were sold, including just 40 units of new homes and 52 sub-sale units.

In comparison, 787 units were sold in the first nine days of September, including 276 new homes and 102 sub-sale units, it said.

In the first nine months of this year, new private home sales hit a recession-defying 12,828 units, resales touched 10,185 units, while sub-sales totalled 2,780 units. Continue reading →

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Posted in Property Market / Real Estate

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