SINGAPORE Telecommunications has clinched a seven-year, $21 million contract to equip all 1,800 rooms in the Resorts World Sentosa’s chain of six hotels.
Besides providing state-of-the-art interactive in-room multimedia entertainment system and high-speed wireless Internet access in the 490 ha integrated resort, it will also provide RWS with location-based mobile advertising capabilities and an innovative fleet management system to enhance its VIP limousine services.
Announcing the deal in a statement on Thursday, SingTel said it has developed a next-generation multimedia solution that will provide hotel guests with a powerful and exciting in-room entertainment system.
‘Guests can enjoy unlimited high-speed wireless Internet access, games, music and the latest movies and television programmes from SingTel’s mio TV, including Singapore’s largest selection of true video-on-demand and high definition content. From mid-2010, guests can catch all the sports action of the Barclays Premier League and ESPN STAR Sports exclusively on mio TV,’ it said.
SingTel’s location-based mobile advertising service will allow RWS customers to receive SMS or MMS messages at pre-defined locations.
‘Hence, SingTel subscribers will be the first to receive information about the latest promotions when they arrive at Sentosa or when they visit RWS attractions,’ it added.
Source : Straits Times – 5 Nov 2009
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