The upcoming Marina Bay Sands integrated resort (IR) in Singapore is targeting customers with high spending power.
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It is promising a waterfront shopping experience, with brands in the upper-middle to high end.
“With integrated resorts, you normally get all sorts of different market segments – the MICE, leisure, gaming customers, and they vary from segment to segment. But we aim at attracting high-spending customers. And that’s why the product is pitched the way it is – more at the upper end,” said David Sylvester, VP of Retail Asia, Sands Retail Asia.
Some new names that Marina Bay Sands will bring in to Singapore include Italian apparel brand Henry Cotton’s, and Paul and Shark.
And to match the shopping experience, the integrated resort will also have restaurants featuring famous celebrity chefs.
Marina Bay Sands said it has been able to attract the top names, despite the current global recession. Continue reading
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