LUXURY property firm KOP Group is expanding its presence from land to sea, having snagged exclusive distribution rights for the Princess brand of yachts in Singapore and most parts of China.
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| Cruising along: Princess Yachts Asia and Aqua Voyage can provide yacht owners with comprehensive services, says Ms Ong |
Princess Yachts Asia – a 40:60 tie-up between KOP and Reignwood Group – will start off with four Princess yachts for sale or lease. The joint venture plans to grow its fleet to around 20 yachts, and will invest up to $48 million in the next 12 months.
China-based Reignwood has various businesses across the property, recreation and beverage sectors. Princess Yachts Asia’s distribution rights will not extend to Hong Kong and Zhejiang province.
KOP is largely known for its prime residential projects – The Ritz-Carlton Residences and The Hamilton Scotts. It also owns Franklyn Hotels and Resorts, a hotel management company. The new nautical business fits well with the group’s existing portfolio given its ’strength in building the ultimate lifestyle experience,’ says CEO Ong Chih Ching.
The price of a V class Princess sports yacht can start from $850,000. In June last year, luxury goods giant LVMH acquired the boat maker Princess Yachts International for around £200 million (S$450.3 million). Continue reading

