Tag Archives: Home Appliances

Top-line oven to warm home buyers’ hearts

Posted on 31 Oct 2009 | Comments Off on Top-line oven to warm home buyers’ hearts

More property developers are throwing in branded ovens and other luxury fittings to draw homemakers

A MIELE oven can do more than bake a cake these days – it might just help whip up a home sale. More developers are including branded appliances in apartments to impress home seekers, and some have certainly stopped to gawk at the gadgetry.

PRICE MATTERS
Despite the inclusion of branded appliances in units, some buyers would still care more about the prices of the homes

But will all house hunters bite? Anecdotal evidence suggests that some would still care more about the prices of the homes, especially if they were never fans of the brands to begin with.

‘The inclusion of branded appliances has both its good and bad points,’ said Chesterton Suntec International research and consultancy director Colin Tan.

‘If the developer knows his target market well, it is a plus… It is a negative if the buyer does not recognise the brand or appreciate it.’

Developers of mid to high-end units have used premium furnishings to boost their projects’ image for some time, but the trend gathered more steam some two years ago when markets boomed.

Rich consumers searched for new ways to spend, and steel fridges and dishwashers quickly became the new status symbols. Continue reading →

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Everything but the kitchen sink

Posted on 24 Sep 2009 | Comments Off on Everything but the kitchen sink

More and more home appliance manufacturers are now melding functionality with aesthetically pleasing looks

WITH function the lowest common denominator among audio-visual (AV) equipment and home appliances, manufacturers are increasingly leaning towards aesthetics in the battle for precious consumer dollars. The end-result is a dizzying array of gadgets that are capable of melding seamlessly into your home’s concrete or wooden facade.

‘We’ve found that Singaporeans have become increasingly selective about their choice of audio-visual solutions. Naturally, performance is the foremost consideration, but design and aesthetic appeal is a close second,’ says Michael Tien, managing director of premium AV product re-seller Atlas Sound & Vision.

Arthur Huang, corporate marketing director of LG Electronics Asia, shares this view. ‘Consumers are demanding more products that merge style and function,’ he says. ‘We understand that good design is one of the most important aspects for consumers when choosing home appliances.’

This mantra is literally being incorporated into everything but the kitchen sink. Samsung, for example, has extended its tie-up with Giorgio Armani beyond mobile phones to LCD (liquid crystal display) TVs. ‘We believe a well-loved product needs to be holistic – it must look good and work well,’ says Irene Ng, director of strategic marketing at Samsung Asia Continue reading →

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