Tag Archives: HLF

Latest Housing Loan Packages – 26 October

* All rates are corrected as at 26 Oct 2009
** All rates quoted are indicative only, and subject to change without any prior notice
*** All rates indicated are to be used as a guide only.  Further confirmation with the respective banks is required.

PDF Version Latest Housing Loan Packages – October

Loan Package update for Oct 2009 -3a
Loan Package update for Oct 2009 -3b

Lenders try new ways to woo home buyers

They offer free air miles, vouchers, extra services and new products

With an active property market, banks are pulling out all the stops to attract buyers to take home loans from them. — ST PHOTO: ALPHONSUS CHERN

THE surge in home sales is prompting two lenders to try new marketing approaches to snare a share of the fiercely competitive mortgage market.

Tried-and-tested strategies like launching more innovative mortgage products and offering better interest rates are now standard procedures.

But some lenders are also trying more radical ways to lure borrowers – like product giveaways, snazzy marketing and that extra bit of service.

‘Banks can cut rates only up to a certain level. They have to come up with more innovative ways to attract customers,’ said Ngee Ann Polytechnic real estate lecturer Nicholas Mak. Continue reading