More property developers are throwing in branded ovens and other luxury fittings to draw homemakers
A MIELE oven can do more than bake a cake these days – it might just help whip up a home sale. More developers are including branded appliances in apartments to impress home seekers, and some have certainly stopped to gawk at the gadgetry.
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| PRICE MATTERS Despite the inclusion of branded appliances in units, some buyers would still care more about the prices of the homes |
But will all house hunters bite? Anecdotal evidence suggests that some would still care more about the prices of the homes, especially if they were never fans of the brands to begin with.
‘The inclusion of branded appliances has both its good and bad points,’ said Chesterton Suntec International research and consultancy director Colin Tan.
‘If the developer knows his target market well, it is a plus… It is a negative if the buyer does not recognise the brand or appreciate it.’
Developers of mid to high-end units have used premium furnishings to boost their projects’ image for some time, but the trend gathered more steam some two years ago when markets boomed.
Rich consumers searched for new ways to spend, and steel fridges and dishwashers quickly became the new status symbols. Continue reading
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