Tag Archives: Hallmark Residences

Good time to buy luxury property: analysts

With luxury home prices in Singapore continuing to fall, now could be a good time for home buyers to make a big ticket purchase. Here’s what analysts have to say.

According to Alice Tan, Research Head at Knight Frank’s Singapore office, the prime segment of the property market has been significantly affected by the government’s slew of cooling measures.

“The 15 percent Additional Buyer’s Stamp Duty (on top of the 3 percent stamp duty) imposed on foreign home buyers – who form a significant proportion of the luxury home buyers’ market, has led to transactions falling by more than half, and therefore affected prices,” Tan said in a recent interview.

She was quoted saying in a media report that luxury properties located in the Core Central Region (CCR) have seen five consecutive quarters of price declines. And analysts expect prices in this segment to continue dipping in the fourth quarter.

A Colliers International report stated the average capital values of luxury and super-luxury apartments softened for the fourth consecutive quarter in H2 2014. Prices dipped 1.1 percent quarter-on-quarter in Q2 2014 to average $2,639 psf by the end of June 2014.

This may not be good news for property sellers and investors, but for buyers who have been planning to acquire a luxury property, there is now a window of opportunity to purchase a dream home.

Meanwhile, Barclays noted that sales in the CCR surged by 91 percent in July after developers cut prices by as much as 20 percent.

“In particular, The Vermont on Cairnhill managed to clear its remaining 37 units after cutting prices by some 12 percent from $2,400 psf to $2,113 psf. Hallmark Residences, off Bukit Timah Road, sold three units in July and sold 63 percent of its 75 units after bringing down selling prices by 14 to 20 percent from its initial launch price of $2,200 psf,” noted the report.

Aside from the drop in property prices, analysts say there will be more good pickings for long-term rental income, capital downside protection as well as capital gain potential within the CCR.

Sharing his thoughts on areas that property seekers should look at, Thomas Tan, Director of RE/MAX Singapore said, “There are an increasing number of unsold units among the new developer launches, which will continue to put a downward pressure on prices in Q4 2014 and early 2015. But that said, properties in the CCR still remain a good asset class for investors because of its location and prestige that comes with it (especially districts 9 and 10), so even when the market takes a downturn, it is still able to hold its ground.”

But buyers should still do their homework before putting cash down on a property.

“While the falling prices do present a great opportunity for new home buyers, as well as existing home buyers looking to upgrade, or even as a long-term investment, a property purchase is a large investment outlay and buyers should do their own due diligence first before entering the market,” noted Lee Lay Keng, Director and Regional Head (SEA) of Research, DTZ.

Price cuts at prime central private homes too

THE sale is on for private residential projects in the prime central region, following price cuts for city fringe and suburban projects which helped developers move more unsold units.

Palms @ Sixth Avenue, a strata landed semi-detached project, is offering to absorb the 7 per cent additional buyer’s stamp duty which existing Singaporean home owners have to pay for a second residential property.

With this, prices will go from $5.3 million to $4.9 million for a 4,510-sq-ft unit, and from $7 million to $6.5 million for a 5,834-sq-ft one. The discounted prices translate to a per square foot range of $1,086 to $1,114.

The project will receive its temporary occupation permit (TOP) in the first quarter of 2015.

Meanwhile, Hallmark Residences along Ewe Boon Road in Bukit Timah is offering a discount of more than 10 per cent for several of its units.

A 969-sq-ft two-bedder, for instance, will cost $1.9 million, down from $2.1 million. Three-bedders will cost $2.8 million instead of $3.1 million, and four-bedders, $3.5 million instead of $4 million. An actual show unit will be open for a one-day-only viewing tomorrow, an agent told The Business Times.

R’ST Research director Ong Kah Seng said “it was only a matter of time” before core central region (CCR) projects started to cut prices. “They have been left substantially unsold for quite a long time, and generally buyers’ interest for CCR projects has been very weak. Well-located projects like these have hefty price tags, and previously, there wasn’t the total debt servicing ratio (TDSR) framework limiting large loans. Some buyers like to overstretch their loan limits by buying costly homes with high leasing demand and hence, investment potential. But they can no longer do so after the TDSR.” The TDSR, which requires financial institutions (FIs) to take into consideration borrowers’ other debt obligations when granting property loans, is aimed at strengthening credit underwriting practices by FIs and encouraging financial prudence among borrowers.

Developers of CCR projects feel compelled to cut prices as the TOP dates of their developments loom closer, because empty units paint a discouraging picture of the projects and buyers may turn sceptical about their investment potential, Mr Ong said.

Two other condo projects in the city fringes are also re-launching units at lower prices.

8M Residences along Margate Road in the East Coast is offering an 8 per cent direct discount on its one to three-bedroom units.

For instance, an 893-sq-ft three-bedder will now cost $1.6 million, from $1.8 million. Per-square-foot prices range from $1,832 to $2,015, a breather from the median $2,100 psf at which its units transacted until April 2014. Buyers may opt to take a 10 per cent “rental guarantee” package by purchasing at the current price and getting a 5 per cent cash-back from the developer annually for two years – even while renting out the unit and receiving actual rental income.

One Eighties Residences is giving a 13 per cent discount on its two-bedroom units and penthouses, which will now start at $890,000 and at $1.4 million respectively.

Derrick Poh, marketing and communications manager at Santa United, the developer, told BT of the Joo Chiat development: “We’ve received enquiries, but those didn’t turn into sales. Buyers are keeping a lookout and shopping around, expecting developers to reduce prices based on the current market outlook.”

In any case, the lull in the June holiday period is driving developers and agents to take any measures they can to move sales, “probably now more so with World Cup fever distracting buyers away from home purchases”, Mr Ong said.

Source: STProperty