Tag Archives: Developer Sales

Ho Bee, MCL launching Parvis condo at $1,480 psf average

As other developers mull over whether to release new projects this quarter or hold back until 2010, Ho Bee and MCL Land have moved to launch their Parvis condo at Holland Hill this week.

Parvis: 85 of the 248 units in the freehold project are being released, with absolute prices ranging from $1.62m for a 990 sq ft unit to $3.02m for a 1,991 sq ft unit

The average price is about $1,480 per sq ft for the initial batch of 85 units. The 12-storey freehold project has 248 units.

The pricing is considered fair for the location, said a property consultant who is not marketing Parvis, adding that it could easily be $1,500-1,600 psf on average.

The Lush on Holland Hill nearby is selling for about $1,500 psf on average. In the secondary market, units at Waterfall Gardens in Farrer Road are changing hands for about $1,450-1,500 psf.

The 85 units MCL Land and Ho Bee are releasing at Parvis will be priced between $1,400 psf and $1,600 psf. In absolute terms, prices range from $1.62 million for a two-bedroom unit of 990 sq ft to $3.02 million for a four-bedder of 1,991 sq ft. Continue reading

Top-line oven to warm home buyers’ hearts

More property developers are throwing in branded ovens and other luxury fittings to draw homemakers

A MIELE oven can do more than bake a cake these days – it might just help whip up a home sale. More developers are including branded appliances in apartments to impress home seekers, and some have certainly stopped to gawk at the gadgetry.

PRICE MATTERS
Despite the inclusion of branded appliances in units, some buyers would still care more about the prices of the homes

But will all house hunters bite? Anecdotal evidence suggests that some would still care more about the prices of the homes, especially if they were never fans of the brands to begin with.

‘The inclusion of branded appliances has both its good and bad points,’ said Chesterton Suntec International research and consultancy director Colin Tan.

‘If the developer knows his target market well, it is a plus… It is a negative if the buyer does not recognise the brand or appreciate it.’

Developers of mid to high-end units have used premium furnishings to boost their projects’ image for some time, but the trend gathered more steam some two years ago when markets boomed.

Rich consumers searched for new ways to spend, and steel fridges and dishwashers quickly became the new status symbols. Continue reading