Tag Archives: CEA

Unregistered Salesperson Sentenced to $40,000 Fine under the Estate Agents Act

On 25 May 2012, Sim Soon Leong Raymond, was sentenced to a fine of $40,000, or in default 8 weeks imprisonment, in respect of two property transactions.

About the Case
The Council for Estate Agencies (CEA) has earlier charged Sim in Court on 20 October 2011. Sim was not registered with CEA and also did not have a written agreement with the estate agent for him to practise. Despite this, Sim advertised two HDB flats for rental on an online property portal under his name, while describing himself as a Sales Director of a licensed estate agent. He also represented clients in making offers, negotiated property transactions directly and conducted flat viewings.

Sim’s offences were discovered when his clients lodged a complaint with CEA against him for impersonating a registered salesperson. Sim had assumed the identity of a bona fide registered salesperson of a licensed estate agent when he introduced himself to a couple who were interested in buying a HDB property.

The latter checked the Public Register of Estate Agents and Salespersons on CEA’s website and discovered that the photograph of the named person shown on the Public Register record did not look the same as Sim. They filed a complaint with the Council and CEA’s investigations found Sim to have violated the Estate Agents Act. He was the second unregistered salesperson to be charged in court by CEA and convicted. This case illustrates the importance of checking the identity of a salesperson on the Public Register before consumers engage any salesperson for his or her services.

Other Cases Involving Unregistered Salespersons

On 12 January 2012, the first unregistered salesperson to be prosecuted by CEA, Tan Cher Peng, was sentenced to a fine and jail term. There is one more prosecution involving an unregistered salesperson, Lim Beng Kwang, pending a further Court hearing on 21 June 2012. CEA will be prosecuting several more persons for doing estate agency work without being registered over the next few months.

CEA has introduced registration of salespersons to ensure that they fulfil the fit and proper criteria, possess the necessary knowledge to provide professional service to their clients, and adhere to ethical practices. For many Singaporeans, their home is the largest single investment they will ever make and many of them do property transactions through salespersons. If there are problems with the transaction or with the property, they may suffer losses and other consequences. Therefore, it is important that they be given the best possible advice and service in making such investment. The Estate Agents Act and Regulations impose requirements that registered salespersons have to comply with so as to ensure professional conduct and service in the industry.

Advice for Consumers
Consumers should only engage salespersons who are registered with CEA. They are advised to request for the salesperson’s registration number, and verify that the salesperson is listed on CEA’s Public Register at http://www.cea.gov.sg before engaging his or her services. The Public Register allows consumers to search the particulars of a salesperson, using the salesperson’s name, registration number or mobile number.

Consumers are also advised not to respond to any real estate agency flyer, leaflet or advertisement that does not provide a salesperson’s details or registration number.

Consumers should report to CEA when they encounter any person not listed on the Public Register but carrying out estate agency work illegally. They can report the person to the CEA at 1800-6432555 or feedback@cea,gov.sg.

Source : CEA – 2012 May 29

CEA reminds agents of proper conduct

Following a series of complaints regarding unprofessional conduct, the Council for Estate Agencies is clamping down on aggressive and questionable marketing strategies used by some property agencies.

According to the Straits Times, the CEA recently called on agency bosses to remind them of the proper implementation of existing laws. For one, the CEA reiterated that setting up tents and other structures by roadsides without the approval from relevant authorities is not allowed. This has become common practice among agents, especially when a showflat is not yet ready.

Distributing fliers and placing advertisements on public property, including railings, lamp posts and trees are also not allowed, unless the relevant authorities officially permit them.

However, such permits, especially for tents, are difficult to obtain, said agency bosses. For instance, the Building and Construction Authority’s (BCA) rules stipulate that all forms of outdoor advertisements must have a licence.

Commenting on the concerns raised by the CEA, Steven Tan, Managing Director at OrangeTee, said that his agency has made efforts to work within the existing framework. While marketing Ripple Bay in Pasir Ris, they advised developers to set up a tent within the site compound to better organise marketing and sales.

“It’s a good step for the industry. There will be some adjustments but agents can now work within clearer guidelines to come up with marketing campaigns that are more professional,” he noted.

Jeffrey Hong, Chief Executive at Global Property Strategic Alliance, said that agents need to be more creative in marketing and practise in a more professional manner to improve their image.

Source : PropertyGuru – 9 May 2012