Tag Archives: Belle Vue Residences

Top-line oven to warm home buyers’ hearts

Posted on 31 Oct 2009 | Comments Off on Top-line oven to warm home buyers’ hearts

More property developers are throwing in branded ovens and other luxury fittings to draw homemakers

A MIELE oven can do more than bake a cake these days – it might just help whip up a home sale. More developers are including branded appliances in apartments to impress home seekers, and some have certainly stopped to gawk at the gadgetry.

PRICE MATTERS
Despite the inclusion of branded appliances in units, some buyers would still care more about the prices of the homes

But will all house hunters bite? Anecdotal evidence suggests that some would still care more about the prices of the homes, especially if they were never fans of the brands to begin with.

‘The inclusion of branded appliances has both its good and bad points,’ said Chesterton Suntec International research and consultancy director Colin Tan.

‘If the developer knows his target market well, it is a plus… It is a negative if the buyer does not recognise the brand or appreciate it.’

Developers of mid to high-end units have used premium furnishings to boost their projects’ image for some time, but the trend gathered more steam some two years ago when markets boomed.

Rich consumers searched for new ways to spend, and steel fridges and dishwashers quickly became the new status symbols. Continue reading →

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Posted in Developers, New Launches, Property Market / Real Estate

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Wing Tai’s first-quarter profit up 42%

Posted on 29 Oct 2009 | Comments Off on Wing Tai’s first-quarter profit up 42%

THE residential property boom and the robust sales it has delivered gave Wing Tai Holdings plenty to cheer about in the first quarter of its financial year.

Profit and turnover posted healthy growth as buyers snapped up more homes developed by Wing Tai in the three months to Sept 30 than in the whole of last year.

Net profit jumped 42 per cent to $46.33 million, up from $32.59 million the same quarter last year, while revenue surged 106 per cent to $277.18 million, up from $134.3 million.

The group sold about 300 units, with sale proceeds totalling around $650 million from three projects – Belle Vue Residences in Oxley Walk, Ascentia Sky off Alexandra Road and The Floridian in Bukit Timah. Progressive sales were also recognised from The Riverine by the Park.

This compares with sales of 100 residential units worth $208.5 million for the 12 months to June 30, the end of its financial year.

Some developments were also commanding higher prices. In August, the firm noted that the selling price for units in the upmarket Belle Vue Residences rose from an average of $1,700 per sq ft (psf) to $1,900 psf, with some units being sold for as high as $2,400 psf. Continue reading →

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Posted in Developers, Property Market / Real Estate, Property Price

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