They offer free air miles, vouchers, extra services and new products
 |
 |
With an active property market, banks are pulling out all the stops to attract buyers to take home loans from them. — ST PHOTO: ALPHONSUS CHERN
|
THE surge in home sales is prompting two lenders to try new marketing approaches to snare a share of the fiercely competitive mortgage market.
Tried-and-tested strategies like launching more innovative mortgage products and offering better interest rates are now standard procedures.
But some lenders are also trying more radical ways to lure borrowers – like product giveaways, snazzy marketing and that extra bit of service.
‘Banks can cut rates only up to a certain level. They have to come up with more innovative ways to attract customers,’ said Ngee Ann Polytechnic real estate lecturer Nicholas Mak. Continue reading
Lush Dream Home 