Tag Archives: Approval In Principal

Hold your horses, house-hunters

IT seems that now one can get a home loan in 15 minutes, if you believe the latest hype from Standard Chartered Bank. Okay, so it’s not really a water-tight yes from the bank but just approval in principal (AIP). But why is the bank doing it, other than to trump some rivals who can provide AIP in 60 minutes?

Why the rush to let prospective borrowers know their credit’s good for that dream home in less time than it takes to wash one’s hair? A decision such as buying a house with the attendant mortgage burden of the next 20-30 years or so around one’s neck should be a measured one.

It’s already strange enough that house hunters are nowadays lured to view show flats erected in posher areas, far away from the actual site, so one forgets that your dream flat is actually plonked off the Ayer Rajah Expressway. That you have to then jostle with other hopefuls to look at the model of the development can be pretty stressful, to the point of hysterics, some have said.

Serious house buyers should do their research before venturing to showrooms. Figuring out if one could afford the purchase would be the most critical element. Continue reading

Lenders try new ways to woo home buyers

They offer free air miles, vouchers, extra services and new products

With an active property market, banks are pulling out all the stops to attract buyers to take home loans from them. — ST PHOTO: ALPHONSUS CHERN

THE surge in home sales is prompting two lenders to try new marketing approaches to snare a share of the fiercely competitive mortgage market.

Tried-and-tested strategies like launching more innovative mortgage products and offering better interest rates are now standard procedures.

But some lenders are also trying more radical ways to lure borrowers – like product giveaways, snazzy marketing and that extra bit of service.

‘Banks can cut rates only up to a certain level. They have to come up with more innovative ways to attract customers,’ said Ngee Ann Polytechnic real estate lecturer Nicholas Mak. Continue reading