Service Apartments | Lush Dream Home

‘S not the first time Frasers Hospitality has hit the expansion trail in the middle of a recession.

Global presence: Frasers has a presence in nine key cities in North Asia, South-east Asia, Europe, the Middle East and Australia

Back in 1998 when the Asian financial crisis was wreaking havoc on business, the high-class service apartment owner and operator opened its first two apartments in Singapore.

Recently, with business stuck in a global slump, Frasers signed a deal to run a 212-room apartment complex in Shanghai.

It also made its debut in the Middle East – in Dubai and Bahrain – early this year and opened its second service apartment project in Scotland.

In May it launched an apartment project in Singapore. Also on track to be rolled out this year is its first Malaysian property, Fraser Place in Kuala Lumpur.

And that’s not all. In July, Singapore-based Frasers unveiled a second brand, Modena, to cater to road warriors – professionals who spend most of their time on the road. Continue reading →

Frasers plans most aggressive expansion ever

Posted on 31 Oct 2009 | Comments Off

F&N’s hospitality arm to launch 26 projects in next two years alone

CRL general manager Xie Ji (left) sealing the deal with Mr Choe yesterday, at the end of the signing ceremony at which Mrs Lim was the guest-of-honour. — PHOTO: FRASERS HOSPITALITY PTE LTD

Frasers Hospitality is embarking on its most aggressive expansion plan yet, notwithstanding the global downturn that has stung the business clientele it predominantly serves.

The hospitality arm of conglomerate Fraser & Neave is opening 26 new properties over the next two years, but is already looking beyond this number.

Its latest goal is to sign up as many as three times that figure in the coming years, said Frasers Hospitality chief executive officer Choe Peng Sum.

’We are opening up 26 projects, but we are probably looking at double or triple that for new sign-ups going forward,’ he said.

He was speaking at an interview before signing a management contract with landlord China Resources Land (CRL) yesterday to manage Frasers’ fourth service residence in Shanghai. Continue reading →