Category Archives: New Launches

Lenders try new ways to woo home buyers

Posted on 17 Oct 2009 | Comments Off on Lenders try new ways to woo home buyers

They offer free air miles, vouchers, extra services and new products

With an active property market, banks are pulling out all the stops to attract buyers to take home loans from them. — ST PHOTO: ALPHONSUS CHERN

THE surge in home sales is prompting two lenders to try new marketing approaches to snare a share of the fiercely competitive mortgage market.

Tried-and-tested strategies like launching more innovative mortgage products and offering better interest rates are now standard procedures.

But some lenders are also trying more radical ways to lure borrowers – like product giveaways, snazzy marketing and that extra bit of service.

‘Banks can cut rates only up to a certain level. They have to come up with more innovative ways to attract customers,’ said Ngee Ann Polytechnic real estate lecturer Nicholas Mak. Continue reading →

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Posted in Loan / Mortgage / Finance, New Launches

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Sales of uncompleted private homes fall 36.6% in Sept

Posted on 15 Oct 2009 | Comments Off on Sales of uncompleted private homes fall 36.6% in Sept

Sales of uncompleted private homes took another dip in September, the second month of decline, after hitting a record high in July where 2,772 units were sold.

A total of 1,143 units were sold last month, a 36.6 percent fall from August.

Market watchers said this level of activity is more sustainable going forward.

5,719 units were sold in the third quarter alone, more than the whole of last year.

But activity has tapered since, and observers said it is unlikely to test the record sales of 2,772 units in July going forward.

Analysts said that is partly due to the government’s anti-speculative measures that have kept speculators away.

At the same time, some developers have also delayed new launches during the Lunar Seventh Month period, which is a traditionally low season for the property market. Continue reading →

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Posted in New Launches, Property Market / Real Estate, Property Price

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