Category Archives: Luxury Property

SC Global launches high-end apartment at The Marq

Luxury property developer SC Global Developments has launched a high-end apartment at The Marq on Paterson Road.

The unit, decorated by French luxury goods designer Hermes, promises to bring a new meaning to luxury living.

This, as buying of luxury properties typically located in city and fringes has picked up.

The project will be the world’s first apartment entirely decorated by Hermes but SC Global said the 6,200 square feet apartment at its flagship development The Marq is not for sale.

The unit, which will be used only as a private hospitality apartment for private functions, symbolises the peak of luxury living.

About half of the 66 freehold units situated in two 24-storey towers at The Marq put up for sale have been taken up since its launch in the second quarter of 2007.

It added four out of 10 buyers are foreigners.

SC Global CEO Simon Cheong said: “For high-end apartments, it’s for the discerning few. We don’t have many apartments. We just completed the project and we don’t really have a launching programme. It’s only by appointment only, as far as SC Global is concerned. The luxury market is a very different market altogether.”

Sale of luxury properties in the city area, which has softened in recent months, showed a pick-up last month.

In April, the number of new homes sold by developers in the city doubled from the figures in March. But analysts are mixed on the buying trend of these more expensive apartments for the remaining 2012.

Nicholas Mak, head of research at SLP International, said: “Because of the government measures like additional buyer’s stamp duty, where there is additional stamp duty for foreign purchases… the core central region where there is high foreign participation is going to remain fairly low for the next half a year or so.”

Analysts said the narrowing price gap between luxury and mass market properties in recent months prompts some to take a second look at properties in the city and fringes.

Chua Yang Liang, head of research (Southeast Asia) at Jones Lang LaSalle, said: “There is this motivation for Singaporean buyers to go into the market primarily because of the price gap. The gap of pricing between the high end market and the mass market has narrowed, compared to the historical high when the series started in 2007. The gap of the two markets then was about 2.5 times in favour of the high-end market. Right now, we are looking at about 1.4, 1.5 times only.”

According to URA Price Index, prices of non-landed properties in the central region and city fringes fell 0.6 per cent in the first quarter while prices for private residential properties in the suburbs increased by 1.1 per cent.

Source : CNA – 16 May 2012

More Asians buying luxury homes in the West

Capital flight from emerging economies to safe haven destinations have caused prime property values to shoot up in the West.

Prime property values in London for instance, are now around 3,000 pounds per square foot – levels seen before the 2008 financial crisis.

And the sentiment on London’s properties hardly moved even as the government raised stamp duties on luxury homes.

Fancy living in the same neighbourhood as Lady Gaga? Some investors in Hong Kong have shelled out more than 8 million pounds for that privilege.

They have snapped up apartment units in a new development called Fitzroy Place, located in London’s Fitzrovia district.

According to its developer Exemplar Properties, the price range for a unit at Fitzroy Place is between 605,000 pounds and 8.5 million pounds.

The mixed-use development comprises 237 private apartments and 200,000 sq ft of prime office space. Exemplar said UK buyers will probably take up 50 per cent of units at Fitzroy Place, followed by East Asians, with 15 to 20 per cent.

Exemplar Properties is now in Singapore, on the second leg of its Asian roadshow.

Daniel Van Gelder, co-founder of Exemplar Properties, said: “The first allocation was sold out within three days in Hong Kong, so now we’re here in Singapore with a second allocation and already interest from Singaporean buyers have been huge – some twenty units have been sold ahead of the exhibition.”

Private bankers said Asia’s super-rich is buying more luxury homes in the West, as they face punitive property taxes in their own backyards.

According to a report by Citi Private Bank and Knight Frank, that has driven prime property values up 12 per cent in London over the last year, while prices fell 3.4 per cent in Shanghai and close to five per cent in Singapore.

Tim Bowring, Managing Director and Regional Head of Global Real Estate Investments at Citi Private Bank, said: “From Asian clients we’ve seen over the last 18 months an increase in investor demand in the UK for both commercial and residential markets… They’re buying for capital growth and as a safe haven.”

The pound is trading at historically low levels to Asian currencies like the Singapore dollar, and that has also boosted buying from investors looking for a bargain.

Charles Leigh, Senior Director with CBRE London, said: “When I, with pound sterling, walk into an estate agency, I’m probably paying about 10 per cent more than I was at the peak. When somebody walks into an estate agency from Southeast Asia – with for example, Singapore dollars – they’re paying 40 per cent cheaper.”

Although the UK authorities increased stamp duty by two per cent for properties above the two million pound mark, analysts said prices of central London properties will remain steady because of the tight supply in London.

They added that investors are also looking at buying distressed commercial properties in London and Europe on the cheap.

Mr Bowring added: “I certainly foresee over the next 18-24 months, that the market will grow, and more of that distress, because we have a lot of properties where debt is take up three or four years ago, which are now coming up for renewal of their debt terms, that are probably underwater.”

Source: CNA – 10 May 2012