Category Archives: Developers

Developers launching projects at lower prices: data

Prices of uncompleted homes declined sharply in Q2, which could indicate that developers are lowering prices for new launches.

Recent data from the Urban Redevelopment Authority (URA) showed a 0.9 percent dip in prices of uncompleted non-landed homes, a first since mid-2009.

On the other hand, prices for completed private homes rose 2.3 percent.

According to experts, the decline could be attributed to some of the properties launched in Q2 being located in less popular areas; hence fetched lower prices.

Moreover, stiff competition and more conservative pricing may be another factor for the decline, considering that several new launches were in Pasir Ris and Punggol, where numerous projects have been launched.

Png Poh Soon, Head of Research at Knight Frank Singapore, feels that developers have become less aggressive in terms of pricing.

Instead, they initially launch projects at lower prices and move up gradually when response is good.

“Uncompleted home prices might continue to ease marginally, but it is unlikely to fall significantly unless there are some negative developments in the macroeconomy that bring about concern about a recession,” Png noted.

Meanwhile, Tay Huey Ying, Research and Advisory Consultant at Colliers International, said that the 0.6 percent drop in city centre home prices was steeper compared to the 0.2 percent dip in Q1.

“This could be tell-tale signs of deepening fault lines in the high-end market, where some developers might be beginning to succumb to the pressure of persistent weak demand by reducing price in order to move sales.”

Source PropertyGuru – 2012 Jul 30

OUE plans to invest in 2 retail malls in CBD

Developer Overseas Union Enterprise (OUE) is set to invest in excess of S$140 million on two retail mall projects in the central business district.

Among the plans, OUE will be developing a five-storey retail mall at the existing DBS Building at Shenton Way, according to a source close to the matter.

Built in 1975, DBS Building at Shenton Way will soon be home to a new shopping mall, spanning some 170,000 square feet.

According to a source familiar with the plans, OUE is expected to spend over S$100 million to build the new mall.

It is slated to open in mid-2014, and the mall will offer retail and F&B options as well as a supermarket.

Analysts said a retail development will support an increasing residential population in the downtown area.

Donald Han, special advisor, HSR, said: “On the size of 170,000 (square feet) you would probably expect rents on average of about S$13 – 16 per square foot. Because this is still a new market place, it certainly has more upturn, upside in the next two to three years especially when most of the residential and hotel components are fully in place.”

OUE acquired DBS Building in 2010 for about S$871 million. The podium level will be converted to a shopping mall, but it appears that the developer is keeping the two office towers and it is currently looking for tenants.

Existing anchor tenant DBS Bank is expected to move out of both office towers by year-end.

And it is likely that OUE could see some rental upside when it leases the office space to new tenants.

Apart from the developments along Shenton Way, Channel NewsAsia understands that OUE will also refurbish the shopping mall at One Raffles Place.

Renovation work could start at the end of the year and it is expected to cost over S$40 million.

Source : Channel NewsAsia – 30 Jul 2012