Category Archives: CEA

Profit slump for some agencies

The profits of some of Singapore’s biggest property agencies have nose-dived by as much as 20 to 50 percent due to weak transaction volumes in the private housing market following several rounds of cooling measures, according to media reports.

As a result, more than half of Singapore’s 1,425 registered agencies could suffer losses, revealed some top names at these agencies. Moreover, many of their agents failed to clinch any sales, or became inactive last year.

“I would not be surprised that many small and mid-size agencies and even the larger agencies, if they are not nimble enough, will face challenges and many will end up in losses,” said PropNex CEO Mohamed Ismail.

Although the firm’s sales in the residential market only declined by three percent this year, profits saw a larger drop of 20 percent as overall transaction value fell alongside property prices.

ERA Realty’s Chief Executive Jack Chua also admitted that profits of major agencies have fallen by 20 to 50 percent.

In 2013, net profit for its agency business ERA Realty Network slumped by 43.5 percent to $10.4 million given the 12 percent drop in sales, based on filings submitted to the Accounting and Corporate Regulatory Authority (ACRA).

As for HSR, it suffered a net loss of $5.42 million in 2013 from a net profit of $3.45 million in the previous year, according to documents submitted to the regulatory watchdog.

However, the situation could get worse. Developers’ sales, which make up about 66 percent of all private non-landed transactions, declined to 4,409 units in H1 2014. This means the year-end total will be a far cry from the 14,948 units seen last year and the 22,197 units in 2012.

Records from the Council for Estate Agencies (CEA) shows 67 licensed property agencies closed their doors last year with 1,425 agencies still remaining as of 1 January 2014.

Danger lurks when property consultants also trade

PROPERTY consultants may be tempted to invest in real estate, but to be a good consultant, one needs to be somewhat detached and not get carried away, says a veteran in the business.

“Some of them think that with the knowledge they have, it is a sure thing; so they start to take positions. They may get carried away and start trading in property. But in their job as a property consultant, they are not supposed to do that,” says Knight Frank Singapore’s executive chairman, Tan Tiong Cheng, when asked to offer advice to those planning a career as a property consultant.

Apart from clouded judgement, there could also be potential conflict of interest issues.

“As a property consultant or as an agent, you are supposed to serve your client, yet there have been cases where the agent took a position by buying the property from the client,” said Mr Tan.

He attributes Singaporeans’ keen interest in property to the state’s policy of encouraging home ownership, initiated decades ago. In itself, this is a good objective.

But with home ownership at very high levels, Singapore having limited land and Singaporeans seeming to think that the government always gets them out of difficult situations, the preoccupation with property investment could become excessive.

His advice to anyone looking for their dream home is: “When buying a property, the most important thing is to make sure that should you decide this is not your dream home, you are able to find other people who think it is their dream home.”

“Whatever property you buy, just make sure that there is a pool of similar-minded people, so that if you change your mind, you can offload it.”