The upcoming Marina Bay Sands integrated resort (IR) in Singapore is targeting customers with high spending power.
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It is promising a waterfront shopping experience, with brands in the upper-middle to high end.
David Sylvester, VP of Retail Asia, Sands Retail Asia, said: “With integrated resorts, you normally get all sorts of different market segments – the MICE, leisure, gaming customers, and they vary from segment to segment.
“But we aim at attracting high-spending customers. And that’s why the product is pitched the way it is – more at the upper end.”
Some new names that Marina Bay Sands will bring in to Singapore include Italian apparel brand Henry Cotton’s, and Paul and Shark. Continue reading
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