More and more home appliance manufacturers are now melding functionality with aesthetically pleasing looks
WITH function the lowest common denominator among audio-visual (AV) equipment and home appliances, manufacturers are increasingly leaning towards aesthetics in the battle for precious consumer dollars. The end-result is a dizzying array of gadgets that are capable of melding seamlessly into your home’s concrete or wooden facade.
‘We’ve found that Singaporeans have become increasingly selective about their choice of audio-visual solutions. Naturally, performance is the foremost consideration, but design and aesthetic appeal is a close second,’ says Michael Tien, managing director of premium AV product re-seller Atlas Sound & Vision.
Arthur Huang, corporate marketing director of LG Electronics Asia, shares this view. ‘Consumers are demanding more products that merge style and function,’ he says. ‘We understand that good design is one of the most important aspects for consumers when choosing home appliances.’
This mantra is literally being incorporated into everything but the kitchen sink. Samsung, for example, has extended its tie-up with Giorgio Armani beyond mobile phones to LCD (liquid crystal display) TVs. ‘We believe a well-loved product needs to be holistic – it must look good and work well,’ says Irene Ng, director of strategic marketing at Samsung Asia Continue reading
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