THE People’s Association (PA) and Resorts World at Sentosa (RWS) yesterday announced a partnership through which RWS can reach out directly to Singaporeans through the PA’s grassroots network.
A memorandum of understanding (MOU) was signed by PA chief executive director Tan Boon Huat and RWS chief executive Tan Hee Teck to seal the collaboration.
Under the scheme, RWS will commit approximately $1.2 million in event and venue sponsorship to PA, its grassroots organisations, PAssion Card and Chingay 2010 next year.
The deal comes under a corporate partnership scheme started by PA in late-2008 through which socially responsible corporations work with PA’s grassroots network to support programmes and initiatives that promote social cohesion and community service.
This is the third formal corporate partnership that PA has signed – and its highest-value sponsorship so far. Its two other corporate partners are Nestle Singapore and StarHub.
‘We are happy to welcome RWS as our new corporate partner,’ said PA’s Mr Tan. ‘Our grassroots organisations now have more venues to hold their events – at Resorts World at Sentosa.
‘With these facilities, grassroots events can attract more residents, opening up opportunities to make friends and support social cohesion.’
RWS’ commitment to PA includes privileges for meetings, use of facilities, Universal Studios Singapore and performances at the resident circus Voyage de La Vie. The sponsorship does not include the gaming aspect of RWS.
RWS’ Mr Tan said the company now has 760 employees, 82 per cent of whom are Singaporeans.
‘PA is the patriarch of the grassroots movement, and through this partnership, RWS hopes to become the Singapore IR – a place where Singaporeans work and have fun,’ he said.
‘Some time around October this year we will do mass-hiring that will number about 8,000. It will ramp up all the way to December with about 10,000 employees. In short, we are on track to open early next year.’
Under the MOU, PAssion Card holders can look forward to perks at RWS that include priority bookings for tours, dining voucher prizes and RWS and Universal Studios merchandise.
‘I hope with the RWS example, more companies will step forward,’ PA’s Mr Tan said. ‘It’s a nice combination of business interests and corporate social responsibility and we have many many options.’
Source : Business Times – 5 August 2009
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